Michael Grecco-"Lighting and the Dramatic Portrait" review

I have just finished reading this book and its good. There are plenty of hints and tips. He had an idea, a vision in mind on how he wants to light a subject and lights it as per his vision. He is not a "45°-lighting-to-the-side-and-above-the-model" kind of guy. He lights as he wants and it looks good. Evidently an artist. But I don't know what it is, and this is purely personal, I can't get on with it. I have learned that lighting doesn't have to be a cult kitsch kind if thing with standard lighting arrangements, but I don't know what it is. Maybe its the way he writes. I don't know.